Coca-Cola Turns to Refillable Glass Bottles in Fight Against Inflation

[claireokc]

Coca-Cola Co warned on Monday consumer demand could slow as rampant inflation shows no sign of cooling and said it was focusing on more affordable and refillable glass bottles in markets facing the biggest pinch from price increases. Demand for sodas and other packaged foods has so far held strong despite price increases that resulted from higher costs for everything from aluminum cans to sugar, labor, and transportation. Coca-Cola Chief Executive Officer James Quincey said the resilience in demand will not last forever. “I do not expect (price) elasticities to be inelastic going forward. I expect elasticity to increase at some point in the future. Will that be next quarter? Or will that be next year? I can’t give you the answer to that,” Quincey said on call with analysts. ...

Source: https://www.theepochtimes.com/coca-cola ... 26034.html